
Squishy Building Blocks Kids Can Stretch, Stack & Create
Soft, flexible building blocks that turn every squeeze, stretch and stack into hands-on creative fun.
Not Your Ordinary
Hard Plastic Blocks
All the building fun kids love—with a soft, flexible feel made for more hands-on play.
Squish It. Stretch It.
Build It Again.
Soft, flexible pieces give little hands more ways to squeeze, stretch, twist and create.
SQUEEZE
Soft, satisfying sensory fun.
STRETCH
Pull, bend and watch it spring back.
TWIST
Flexible pieces make play more hands-on.
BUILD
Connect, create, pull apart and rebuild.
Build Something New
Every Time
Animals, vehicles and more—simple pieces turn into endless creative ideas.
Every rebuild becomes a brand-new idea.
Little Hands Play.
Big Skills Grow.
Every build helps kids practice useful early skills—while simply having fun.
FINE MOTOR SKILLS
Grip, connect and pull pieces apart.
COORDINATION
Fit pieces together with more control.
PROBLEM-SOLVING
Build, adjust and try again.
CREATIVE THINKING
Turn simple pieces into new ideas.
More Play.
Less Cleanup.
Messy play is no problem—just rinse, dry and get ready for the next adventure.
EASY TO CLEAN
Rinse or wipe after play.
WATER-FRIENDLY
More ways to play and explore.
EASY TO STORE
Quick cleanup when playtime ends.
PLAY ANYWHERE
Perfect for home, trips and visits.
Less Screen Time.
More “Look What I Made!”
A simple screen-free activity that keeps kids creating, building and sharing what they make.
SCREEN-FREE FUN
Hands busy. Screens down.
BUILD TOGETHER
Fun for kids and families.
OPEN-ENDED PLAY
A new idea every time.
PROUD LITTLE MOMENTS
Let them say, “I made it!”
40 Colorful Pieces.
4 Creative Shapes.
Questions? We’ve Got Answers.
Everything parents want to know before playtime begins.
What age are the Jelly Building Blocks for?
Recommended for children ages 3+ with adult supervision.
Are they hard like regular plastic blocks?
No. They’re designed with a soft, flexible feel, making them more comfortable to squeeze, bend, grip and build with.
How many pieces are included?
Each set includes 40 colorful building pieces in different sizes for more creative combinations.
What can kids build with them?
Kids can create animals, vehicles, towers, houses and their own imaginative designs—then pull them apart and build something new.
Are they easy to clean?
Yes. Simply rinse or wipe them after play, then allow them to dry completely before storing.
Can they be used during bath time?
Yes. They’re water-friendly and can add extra fun to supervised bath-time play.